Happy Birthday Selfridges !!!

Acording to the value of a big event, as the centenary of Selfridges, and to celebrate this landmark birthday, Selfridges commissioned top designers have created highly desirable exclusive products throughout May (shown below).

Selfridges also asked four of the most iconic British designers to create a very special Centenary version of the famous yellow Selfridges bag.

Giles Deacon has created a special bag design for Selfridges 100th birthday. This bag is adorned with two mischievous peering cartoon eyes. Giles say; “As one of the iconic department stores in the world, it is super exciting to be involved in the Selfridges Centenary celebrations”.

The fabulous dame of British fashion has created a special carrier bag for Selfridges’s 100th birthday, as well. The design is as flamboyant as Vivienne, making the trademark yellow shopping bags even more show-stopping.

And this is not the end. The darling of modern British fashion, Stella McCartney has designed an eccentric carrier featuring a pineapple, it is a bright slice of modern British design. Stella says: “I thought to myself if I ever got to 100 I’d want something juicy as a reward”.

We can’t forget Sir Paul Smith who has designed an effortlessly chic carrier bag. “I wanted to keep the design simple and direct, but the main point,” says Sir Paul, ”was to use as much hand drawing as possible. In a world which is so full of computer generated artwork, I really wanted to encouraged a return to a more handmade work.”

Some of these exclusive products I've been talking about these last days:

Marc Jacobs yellow Stam Bag

Giles Deacon yellow dress

Giussepe Zanotti black and yellow heels

Special AllStars' yellow edition

Polo Ralph Lauren with a yellow Ralph Lauren pony.

... and many more.

JNY